The Challenge
For The House Finance Corp. (The House), a specialty lender in the powersports and auto market, efficiency is survival. Their legacy system forced dealers to submit full applications and wait hours or days for decisions—even when the borrower clearly didn't fit the credit box.
This created wasted effort on both sides:
Wasted Underwriting Hours
Underwriters spent most of their time rejecting applications that should never have reached their queue—closing only ~2% of what they reviewed.
Wasted Dealer Effort
Dealers spent time gathering documents and submitting applications that had no chance of funding, then waited days to find out.
"We went from closing 2% of applications to 20%. That's not incremental improvement—that's a completely different business."
The Solution
The House deployed Aloan, shifting from a reactive "review everything" model to a proactive "pre-screen first" approach.
Instant Preapproval Engine
Dealers input basic borrower data and receive immediate feedback—"Likely to Fund" or "Does Not Fit"—with indicative terms. Only qualified deals reach the underwriting queue for formal review.
Identity Verification & Fraud Prevention
Integrated identity screening flags synthetic identities and high-risk profiles instantly, before a human ever reviews the file.
Automated Cash Flow Analysis
Borrower banking data is analyzed automatically, giving underwriters a clear view of affordability without manual statement spreading.
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Schedule a DemoThe Results
The impact was immediate. By giving dealers the tools to self-qualify borrowers, The House aligned incentives across their entire network.
| Metric | Before | After | Timeframe |
|---|---|---|---|
| Look-to-Book Ratio | 2% | 20% | 90 days |
| Underwriting Capacity | Overwhelmed | 2x capacity | Immediate |
| Time-to-Decision | Hours / days | Instant | Immediate |
| Dealer Certainty | Unpredictable | High confidence | Immediate |
"Before Aloan, we'd submit 50 apps and maybe 1 would fund. Now we know before we submit whether a deal fits. It's changed how we prioritize lenders."
Why It Worked
Speed
Full implementation in one week with minimal disruption to operations.
Precision
Cash flow analytics provide insights legacy systems simply couldn't deliver.
Scale
Higher deal volume without adding headcount to the underwriting team.
The math was simple: reviewing 10x fewer applications to fund the same number of deals freed up 45 hours per week—$112,320 in annual savings. Aloan paid for itself within the first month.
Getting Started: Zero Risk
The House deployed Aloan alongside their existing system—no rip-and-replace required. Dealers could test the instant preapproval flow on a subset of applications while maintaining their current process.
And with pay-for-performance pricing, The House only pays when deals actually fund. No upfront costs, no risk.
The Edge
For The House, speed is now a competitive advantage. While other lenders make dealers wait hours or days, The House answers in seconds. That reputation is earning them first-look status with top dealers across their network.
Ready to transform your look-to-book ratio?
See how Aloan's Instant Preapproval engine can help your lending operation achieve similar results.